COMPANY INFO
K.C. Campbell & Associates is a full
service qualitative market research company specializing in Customer Experience,
Brand, and Marketing Communications studies for B2B and End-user target markets.
- Founded in 2001 by Karen Campbell, formerly
20 years with Hewlett-Packard Company in market research and marketing
communications management
- Located in the San Francisco Bay Area at
Redwood Shores, California, halfway between San Francisco and San Jose near
the heart of Silicon Valley
- Local and international
(U.S./Canada/Europe/Asia/Australia) project experience, including studies
on:
- Customer needs
assessment
- Brand identity and loyalty
- Advertising communication
assessment
- Buyer behavior
- Product positioning and messaging
- Sales tools effectiveness
- Customer satisfaction
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- Fortune 500 in-house company knowledge with customer
needs perspective
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