Our approach is grounded in
values shaped by two decades of former experience at one of Silicon Valley's
most revered companies. It is honest and intelligent, respectful and
collaborative, curious and innovative. We embrace research with skill and
enthusiasm, empowering you with in-depth perspectives on customer touchpoints
with your company, your products, your services.
- It helps you establish priority.
Sometimes you have multiple researchable
issues, but it may be neither feasible nor desirable to act upon all of them
at once. Begin with the one that carries your highest potential for impact
based on actual follow-through.
At K.C. Campbell & Associates we think
the best research contains a high degree of interaction with our clients, and
an insatiable curiosity about their customers.
We begin by meeting with you to better
understand your current business situation and issue(s) to be researched, and
we continue close collaboration with you through every phase of project
We discover what keeps your customers up at
night, how they really see your company/product/service, whom they consider to
be your competition and why (it might surprise you!) and how you stack up
against that competition and why.
And because we have 20+ years marketing
experience on the client side of the house, we know all about the horrors of
useless market research reports rife with data but void of information. Our
findings are genuine; our recommendations based on those findings are both
realistic and actionable.